There are two variants of the hardware, one with 16GB of storage, the other with 32GB of storage (£60) and, as ever, you can get rid of the intrusive lockscreen adverts by paying an extra tenner on top of that. The £50 tablet isn’t the only model available, though. While the tablet itself is basic, there is still nothing else in the tablet market that comes close to Amazon’s value proposition. The Amazon Fire 7’s most alluring aspect remains that £50 asking price. Amazon Fire 7 (2019) review: Price and competition What’s different about this model, however, is that it has full, hands-free Alexa compatibility, extra storage and comes in new colours. As with all of Amazon’s homebrew tablets, it runs Amazon’s own software (based on Android) and app store, gives users direct access to Amazon’s music, video, ebook and shopping services but restricts access to Google Play. Like the last model, this new Fire 7 has two fixed-focus cameras – one at the front and one at the rear – plus a microSD card slot, a single speaker and a 3.5mm headphone jack. The plastic chassis has identical measurements to 2017’s Fire 7 tablet and it has the same size and resolution screen at 7in and 1,024 x 600. READ NEXT: Our guide to the best tablets to buy today Amazon Fire 7 (9th generation) review: What you need to knowĪs we’ve seen previously, this new model doesn’t add much to Amazon’s tried and tested design. It’s ultra-cheap and conservatively designed, but it does the job well. The new model, which Amazon is simply calling the Fire 7 (9th generation) continues this trend. Any competitive product they could theoretically make would be produced at a loss. As a product, it’s nothing special but it’s so keenly priced that no other manufacturer can come close to matching its combination of features for the money. Are they enough to dissuade us from recommending Amazon's newest tablet? Keep reading to find out.The Amazon Fire 7 tablet is the perfect example of what makes Amazon such a tough company to compete with. If you're already a user of Amazon's various web services, you'll feel right at home on the Fire HD 7, though there are some drawbacks. That's by design - whether it's reading e-books or watching videos, everything you do is hooked into Amazon in some way. It runs Fire OS 4 "Sangria," a heavily modified version of Android 4.4 KitKat that hardly resembles its roots. Other companies still play in the 7-inch space, though none offer a product as popular as either the now defunct Nexus 7 or Amazon's thriving Fire HD line.Īs with Amazon's previous tablets, the Fire HD 7 is a gateway into the company's content consumption ecosystem. Previously this tablet would have went up against Google's Nexus 7, however, Google did a bit of revamping of its own and no longer offers a 7-inch tablet. Technically it's a new addition to Amazon's tablet family, though that's by name only - it replaces the 2013 Kindle Fire HD and is a fourth generation product. The model we're looking at here is the Fire HD 7 starting at $139. Amazon could make things a bit easier by consolidating its lineup to two or three tablets, but has instead chosen to offer a comprehensive line of products at different price points starting at $99. Simply put, the number in the model designates the screen size, while the HD and HDX tags hint at the display resolution - HD means at least a high definition panel, and HDX indicates at least a Full HD 1080p screen. It's admittedly a bit confusing at first, but assuming Amazon sticks with its new branding, it will make sense in the long run. To flesh out the lineup, Amazon still sells a Fire HDX and a Fire HD Kids Edition, which is really a Fire HD 7 or 6 with a protective case, accidental damage protection, and a collection of pre-loaded apps targeted at a younger audience. The new models abandon the " Kindle" branding and are now simply known as Fire HDX 8.9, Fire HD 7, and Fire HD 6. As it does every so often, Amazon recently updated and revamped its line of Fire tablets to include upgraded models and a somewhat simplified naming scheme.
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